From Philanthropy.com
Even though corporate giving has dropped by more than 5 percent since 2006, according to “Giving USA,” some charities are still doing well by courting business support.
The Girl Scouts affiliate in Kalamazoo, Mich., is on track to meet its goal of raising $100,000 more from companies this year, which marks the charity’s 100th anniversary.
It has been approaching companies and asking them to celebrate the milestone by providing support for multiple needs rather than a single project or program. So far the organization has raised an additional $65,000 in corporate gifts.
“We think it’s easier to go in with a menu,” says Karen Micklatcher, chief development officer. “If they gave to outreach efforts to poor girls, they also gave to something else. We have tried this just since October and we are having good results.”
In Memphis, the local Girl Scouts council is asking businesses to support new projects that teach girls about science, technology, engineering, and math. This year, two companies that had not supported the council for several years each made a $10,000 grant for that purpose.